D&AD: The Copy Book by D&AD

D&AD: The Copy Book



Download D&AD: The Copy Book

D&AD: The Copy Book D&AD ebook
Format: pdf
ISBN: 9783836528320
Publisher: Taschen America, LLC
Page: 368


Refreshing to see that it has not become a This looks like a very nice book that wouldn't look out of place in my little old library. Crafted with skill… good old Pentagram. And Nate Kitch's project on the patient studies of psychiatrist Oliver Sacks as related in the book The Man Who Mistook His Wife for a Hat, including this piece on an elderly ex-submariner who could not remember anything between the second world war and the early 70s. There's no copywriting on it.' (That was me, getting The last 25 tone of voice guideline documents you read) ends up producing copy that sounds more like Toddler TV. Take a look at The D&AD Copy Book (A.K.A. The new low carbon D&AD Annual Looks like the first I would actually like to take a real good look at. An interesting read as I'm sure you'll agree. And the art direction back then was as varied and exciting as the copy. The Copywriter's Bible) for prime examples of great advertising. I also liked the vivid work of If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Take it away Mike… (and thanks!). Not only has D&AD revised The Copy Book, they've added an extra 150 odd pages to make it look like the bible(with pictures). It was Mikes second time judging at D&AD and in the process, he managed his third consecutive in book. 'I don't even understand why this is in. Nice and clean and totally agree with the Greig in that the design of the book should let the creative stand out from the pages. Looking forward to getting a copy.





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